Swiffer is the brand name of a group of household cleaning products, including the Swiffer Sweeper, Swiffer SweeperVac, Swiffer Wet Jet and Swiffer Dusters.
Proctor and Gamble
Proctor and Gamble began in 1837 by William Proctor and James Gamble. The company began as a regional enterprise and was the first to implement databased marketing and research. They have created a majority of the brand name household cleaning products used in this century. (Reference 2)
Swiffer Products
Swiffer was first introduced in 1999 and is now used worldwide in more than 50 million households. Proctor and Gamble is continually developing new Swiffer Products. These include Swiffer Dust and Shine, which polishes home surfaces such as wood and furniture. Other new products include the Swiffer 360 duster which helps to reduce allergens in a household. (Reference 4)
Swiffer Sweeper Vac
The Swiffer SweeperVac is battery powered and has a dry sweeping cloth as well as a built in cordless vacuum. It works well with pet hair and on wood, tile and vinyl floors. It is also useful to clean under furniture and various appliances. (Reference 5)
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